About the Book
Most entrepreneurs start a business for freedom—freedom of time, freedom of choice, and freedom to create a life on their terms. Yet for many owners, the business they built becomes the very thing that limits them. They work longer hours, carry more stress, and find themselves trapped in a cycle where the business depends on them for everything.
Position of Choice™ was written to challenge that reality.
Drawing on decades of entrepreneurial experience and years of coaching business owners, CEOs, and presidents, Lindsay McMurray introduces the Small Business Operating System (SBOS®)—a practical framework designed to help owners build businesses that are scalable, sustainable, and less dependent on them.
This is not another book filled with theory, motivation, or quick-fix promises. It is a hands-on guide that combines proven business principles, practical tools, and mindset shifts to help you create a business that supports your life instead of consuming it.
Through six foundational areas—Planning & Strategy, Sales & Marketing, Resourcing, Leadership, Tracking & Reporting, and Execution—you will gain the clarity, structure, and accountability required to build a stronger business and become a stronger leader.
Whether you are looking to improve profitability, build a better team, create more time freedom, or prepare your business to operate without your constant involvement, Position of Choice™ provides a roadmap to get there.
Because the ultimate goal isn't simply growing your business.
It's creating a Position of Choice™—the point where your business can thrive whether you are in it or not.
Who This Book Is For
This book is for entrepreneurs, founders, CEOs, presidents, and business owners who:
Feel like they have become the bottleneck in their business
Want to scale without sacrificing their personal life
Are tired of constantly putting out fires
Need greater clarity, structure, and accountability
Want a business that can operate without depending on them
Believe there must be a better way to grow
If that sounds like you, this book was written for you.
What You'll Learn
Inside Position of Choice™, you'll discover how to:
Build a clear vision and strategy for your business
Identify and attract your ideal customers
Develop the right team and organizational structure
Strengthen your leadership and company culture
Track the metrics that actually matter
Create systems, processes, and accountability
Reduce your dependence on day-to-day operations
Build a business that serves your life
The Outcome
More clarity. More control. More freedom.
A business that works for you—not because you're working harder, but because you've built it right.
Book Moments
Snapshots capturing the essence of Position of Choice™.
Our Vision
Empowering entrepreneurs to choose their path.
Core Projects
Position of Choice™ guides small business owners through strategic decisions, helping them build brands with clarity and confidence.
Future Plans
We’re developing workshops and online courses to deepen the impact of Position of Choice™, making strategy accessible to every entrepreneur.
Stay Updated
Get the latest on Position of Choice™