About the Book
Most entrepreneurs start a business for freedom—freedom of time, freedom of choice, and freedom to create a life on their terms. Yet for many owners, the business they built becomes the very thing that limits them. They work longer hours, carry more stress, and find themselves trapped in a cycle where the business depends on them for everything.
Position of Choice™ was written to challenge that reality.
Drawing on decades of entrepreneurial experience and years of coaching business owners, CEOs, and presidents, Lindsay McMurray introduces the Small Business Operating System (SBOS®)—a practical framework designed to help owners build businesses that are scalable, sustainable, and less dependent on them.
This is not another book filled with theory, motivation, or quick-fix promises. It is a hands-on guide that combines proven business principles, practical tools, and mindset shifts to help you create a business that supports your life instead of consuming it.
Through six foundational areas—Planning & Strategy, Sales & Marketing, Resourcing, Leadership, Tracking & Reporting, and Execution—you will gain the clarity, structure, and accountability required to build a stronger business and become a stronger leader.
Whether you are looking to improve profitability, build a better team, create more time freedom, or prepare your business to operate without your constant involvement, Position of Choice™ provides a roadmap to get there.
Because the ultimate goal isn't simply growing your business.
It's creating a Position of Choice™—the point where your business can thrive whether you are in it or not.
Who This Book Is For
This book is for entrepreneurs, founders, CEOs, presidents, and business owners who:
Feel like they have become the bottleneck in their business
Want to scale without sacrificing their personal life
Are tired of constantly putting out fires
Need greater clarity, structure, and accountability
Want a business that can operate without depending on them
Believe there must be a better way to grow
If that sounds like you, this book was written for you.
What You'll Learn
Inside Position of Choice™, you'll discover how to:
Build a clear vision and strategy for your business
Identify and attract your ideal customers
Develop the right team and organizational structure
Strengthen your leadership and company culture
Track the metrics that actually matter
Create systems, processes, and accountability
Reduce your dependence on day-to-day operations
Build a business that serves your life
The Outcome
More clarity. More control. More freedom.
A business that works for you—not because you're working harder, but because you've built it right.
The Position of Choice™ Movement:
Success should create more choice in your life.
Entrepreneurship promises freedom. Yet for many business owners, success brings longer hours, greater responsibility, and a business that depends on them for almost everything.
The business grows. Their choices shrink.
We believe it’s time to challenge the idea that sacrificing your health, relationships, time, and peace of mind is simply the price of entrepreneurial success.
You can build a successful business that serves your life.
When the business succeeds, but the owner pays the price
From the outside, everything may look good. Revenue is growing. Customers are happy. Your team is busy.
But you know how much depends on you.
Every important decision finds its way back to your desk. Time away means checking in. Being present with family doesn’t always mean your mind is there.
This is what we call Entrepreneurial Poverty: the personal cost of building a business that leaves you with too little freedom to enjoy the life you’re working to create.
It deserves to be acknowledged—and it can change.
What we stand for
Success that includes your life.
Business results matter. So do your health, relationships, and ability to enjoy what you’ve built.
A business that grows beyond your constant involvement.
Strong systems, capable leaders, and clear accountability create room for you to step back.
The freedom to choose.
A Position of Choice™ means having more say in when, where, and how you’re involved in your business—and what comes next.
Honest conversations about entrepreneurship.
We make room for the pressure behind the achievements, the lessons learned, and the changes that make a difference.
Could your business give you permission to deal with life?
If you had to step away tomorrow for 30 days, what would happen?
Sometimes we choose to step away. Sometimes life makes that choice for us.
A family member needs us. Our health needs attention. An unexpected event changes our priorities.
Building a business that can function without your constant involvement creates more than time off. It creates the capacity to be there when life needs you.
Be part of the movement
You don’t need to have it all figured out. You can begin by questioning what you’ve accepted as normal.
Join a growing conversation about building businesses that create more freedom, stronger leadership, and greater choice.
Receive reflections, practical ideas, and opportunities to share your experience with the Position of Choice™ movement.
Build a business that serves your life.
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